UFG News
Telly and IMCA marketing awards honor UFG Insurance creative work
Released on: Aug 26, 2024, 13:00 PM
CEDAR RAPIDS, Iowa – Monday, August 26, 2024
UFG Insurance has been honored for innovative creative marketing from the Insurance Marketing and Communications Association (IMCA). The Cedar Rapids-based P&C carrier’s corporate marketing department received one silver and two bronze 2024 IMCA Showcase Awards.
“Creativity and insurance are two words that can feel miles apart to those who aren’t in our industry,” explained Casey Prince, AVP, marketing communications manager at UFG. “But unique creative strategies are at play within insurance operations everyday — telling corporate stories in engaging ways.”
IMCA aims to “elevate the role of insurance marketing and communications professionals with networking, thought leadership and education,” the 101-year-old association explains on its website. Its annual Showcase Awards is in its 66th year of honoring “the best marketing-communications work.”
“Recognition by the IMCA is a testament to the value UFG places on marketing best practices and the creative professionals who successfully execute those strategies,” said Prince.
UFG’s honored work includes bronze-level video storytelling of community-based support and live video production of executive town hall gatherings, and silver-level accolades for its animated holiday greeting.
The company’s holiday greeting was also honored with a gold Telly Award — a premier awards program for video and television. Past winners include broadcasting juggernauts like FOX, HBO and ESPN.
“Being awarded a gold Telly is no small feat,” Prince stated. “To achieve top-level recognition from judges with backgrounds in television, streaming platforms and other entertainment industries is an honor.”
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About UFG
Founded in 1946 as United Fire & Casualty Company, United Fire Group, Inc. (UFG, Nasdaq: UFCS), through its insurance company subsidiaries, is engaged in the business of writing property and casualty insurance. Through our subsidiaries, we are licensed as a property and casualty insurer in 50 states, plus the District of Columbia, and we are represented by approximately 1,000 independent agencies. A.M. Best Company assigns a rating of “A-” (Excellent) for members of the United Fire & Casualty Group. For more information about UFG visit www.ufginsurance.com.
Contact:
Investor relations email: ir@unitedfiregroup.com
Media inquiries email: news@unitedfiregroup.com
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From left, Senior Marketing Project Manager Andrea Lewis, Digital Marketing Specialist Erin Glenn and Marketing PM Manager Alissa Carson accept IMCA Showcase Awards on behalf of the UFG Insurance corporate |
IMCA aims to “elevate the role of insurance marketing and communications professionals with networking, thought leadership and education,” the 101-year-old association explains on its website. Its annual Showcase Awards is in its 66th year of honoring “the best marketing-communications work.”
“Recognition by the IMCA is a testament to the value UFG places on marketing best practices and the creative professionals who successfully execute those strategies,” said Prince.
UFG’s honored work includes bronze-level video storytelling of community-based support and live video production of executive town hall gatherings, and silver-level accolades for its animated holiday greeting.
The company’s holiday greeting was also honored with a gold Telly Award — a premier awards program for video and television. Past winners include broadcasting juggernauts like FOX, HBO and ESPN.
“Being awarded a gold Telly is no small feat,” Prince stated. “To achieve top-level recognition from judges with backgrounds in television, streaming platforms and other entertainment industries is an honor.”
About UFG
Founded in 1946 as United Fire & Casualty Company, United Fire Group, Inc. (UFG, Nasdaq: UFCS), through its insurance company subsidiaries, is engaged in the business of writing property and casualty insurance. Through our subsidiaries, we are licensed as a property and casualty insurer in 50 states, plus the District of Columbia, and we are represented by approximately 1,000 independent agencies. A.M. Best Company assigns a rating of “A-” (Excellent) for members of the United Fire & Casualty Group. For more information about UFG visit www.ufginsurance.com.
Contact:
Investor relations email: ir@unitedfiregroup.com
Media inquiries email: news@unitedfiregroup.com